In this marvelous year of Lomography we introduced new analogue inventions, brought much-loved Lomography legends back from the past and our lovely Lomographers around the world got involved in loads of exciting events. Most excitingly, we kicked off our 30th-anniversary celebrations!
Starting strong, we gave our Online Shop a facelift and later in the year launched our Lomography Connoisseurs page – somewhere anyone can go to get inspired by cool photographers from all around the world and find out how they bring a little Lomography to their lives. Throughout the year, we encouraged our Lomographers to shoot from the hip and forget the rules, focusing particularly on medium format photography and simple ways to get creative with film.
With a snazzy new shop to show everything off, we announced our all-in-one scanning devices – the DigitaLIZA+ and DigitaLIZA Max – a super-easy way to scan film at home or on the go. Our dreamy Daguerreotype Achromat 2.9/64 Art Lens got a new look with black and silver aluminium finishes, and we designed new M-Mount Close-up Lens Adapters, expanding the Art Lens experimentation to full-frame mirrorless cameras.
Barely stopping to catch our breath, new Acapulco beach edition Fisheye No.2 and La Sardina cameras surfaced – each featuring a unique fabric design. Always keen to listen to the requests from our lovely Lomographers, we re-released the small but mighty Fisheye Baby 110 in two exciting designs and, not forgetting our film family, Lomographers around the world received their rolls of LomoChrome Turquoise 2021 formula!
At Lomography, the fun never stops! We went wild for the Lomo’Instant Automat Glass Serengeti, played our cards right with the Lomo’Instant Wide Monte Carlo, and, in collaboration with Hong Kong artist, Vivian Ho, our Lomo’Instant Automat got an insightful new illustration.
Now, drum roll please, in October we had some BIG news. Letting reality take a backseat, we dove headfirst into experimentation with the new LomoApparat Camera. This wide-angle 35 mm camera helps Lomographers push the boundaries of the analogue world and enjoy super-simple everyday analogue experimentation!
Just as the Lomography product family ever increases, so does our charming Lomography Community. We love to meet our Lomographers in person and were excited to see tons of you get involved in fun events like our LomoChrome Metropolis LomoWalks across North America. Across the pond, design enthusiasts were introduced to the lovely La Sardina at the La Sardina × London Design Festival LomoWalk – capturing London’s architecture on LomoChrome Metropolis film. Meanwhile, Lomography Japan organized the inspirational Pocket 110 Exhibition, bringing miniature experimentation to a wider audience. Lomography France held an exclusive photo project with full backstage access to the Opéra Comique, one of the best-kept secrets in Paris, and Lomography Italy provided Diana F+ cameras to selected students of the Italian Institute of Photography, challenging their creativity and technical competence across several categories for an enthralling exhibition in Milan.
But the challenges didn’t stop there! For Film Photography Day we held a HUGE Film Swap Challenge asking pairs of photographers from around the world to shoot on the same roll of film for some whacky results, and our motivational Golden Rules Challenge got everyone’s Lomographic brains whirring.
Speaking of golden rules, in November we kicked off our anniversary celebrations, exactly 30 years after the Lomographic Society International was founded and the golden rules were published! To celebrate our milestone, we released limited edition LC-A cameras and asked our Lomographers why they shoot film in our 30 Reasons For Analogue survey. Over the next year, we’ve got loads of cool events lined up to challenge, inspire and unite our Lomographers! We can’t wait to celebrate our 30th year of breaking the rules and look forward to exciting times ahead!